Vijay Nair embarked on his music career at 17 managing rock bands. What started as a hobby became a career in 2002 when he founded Only Much Louder (OML), the first artist management company for indie bands in India. OML launched Counter Culture Records in 2007 and started independent distribution for emerging artists. Babblefish Productions was started in 2008 as the video production arm of OML to help give indie artists a visual identity by developing music videos, documentaries and podcasts. OML Digital is the latest venture based out of Bangalore and focuses on creating direct-to-fan platforms for indie musicians in India.

Over the last 7 years OML has booked artists for over 400 concerts, produced festivals of international repute, released independent artists and established themselves as one of the key players in the Indian music industry.

In 2009 Vijay was the first Indian to win the prestigious British Council International Young Music Entrepreneur of the Year award.  According to ‘India Today’, he is a young entrepreneur to watch out for. He is currently working with different music export offices and agencies helping them tap into the Indian indie market and break Indian acts across the world.